{"id":387,"date":"2025-05-10T14:31:49","date_gmt":"2025-05-10T07:31:49","guid":{"rendered":"https:\/\/trianh.ninhbinhweb.site\/?p=387"},"modified":"2026-05-02T16:36:22","modified_gmt":"2026-05-02T09:36:22","slug":"gia-tri-cua-truyen-thong-hieu-qua","status":"publish","type":"post","link":"https:\/\/irvcommunication.com\/en\/gia-tri-cua-truyen-thong-hieu-qua\/","title":{"rendered":"Gi\u00e1 tr\u1ecb c\u1ee7a truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
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Kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn; lan t\u1ecfa qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5… truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 c\u00f2n \u0111em \u0111\u1ebfn nhi\u1ec1u gi\u00e1 tr\u1ecb cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p nh\u01b0: h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng, duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh; t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i trong giao ti\u1ebfp v\u00e0 \u0111\u00e0m ph\u00e1n; t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi c\u1ed5 \u0111\u00f4ng v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n<\/div>\n<\/div>\n

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Trong giai \u0111o\u1ea1n h\u1ed9i nh\u1eadp kinh t\u1ebf qu\u1ed1c t\u1ebf \u0111\u1ea7y th\u00e1ch th\u1ee9c v\u1edbi s\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c v\u1ec1 nhu c\u1ea7u v\u00e0 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft, ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o kh\u00e1c nhau \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Nhi\u1ec1u nghi\u00ean c\u1ee9u cho th\u1ea5y, vi\u1ec7c gia t\u0103ng truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o gi\u00fap kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng t\u0103ng l\u00ean, t\u1eeb \u0111\u00f3 t\u1ea1o c\u01a1 h\u1ed9i t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n

D\u1ea5u \u1ea5n n\u1ed5i b\u1eadt ng\u00e0nh TT&TT n\u0103m 2023<\/em><\/strong><\/p>\n

\"\"<\/p>\n

(Ngu\u1ed3n: Theo B\u00e1o c\u00e1o c\u1ee7a B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng)<\/em><\/p>\n

S\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a truy\u1ec1n th\u00f4ng s\u1ed1 to\u00e0n c\u1ea7u<\/strong><\/p>\n

Th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 to\u00e0n c\u1ea7u \u01b0\u1edbc t\u00ednh \u0111\u1ea1t 350 t\u1ef7 USD v\u00e0o n\u0103m 2020 v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 786,2 t\u1ef7 USD v\u00e0o n\u0103m 2026. B\u00ean c\u1ea1nh \u0111\u00f3, l\u0129nh v\u1ef1c n\u00e0y c\u00f2n ch\u1ee9ng ki\u1ebfn nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng nh\u01b0: t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) trong giai \u0111o\u1ea1n t\u1eeb 2020 – 2026 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 9%; m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR 15,5%, trong khi con s\u1ed1 c\u1ee7a c\u00e1c t\u00ecm ki\u1ebfm l\u00e0 12,2%. T\u00ecm ki\u1ebfm chi\u1ebfm 40,9% th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 to\u00e0n c\u1ea7u; 63% doanh nghi\u1ec7p \u0111\u00e3 t\u0103ng ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 ch\u1ec9 trong n\u0103m 2023 v\u1eeba qua\u2026<\/p>\n

M\u1ed9t v\u00e0i s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea cho th\u1ea5y, v\u1edbi m\u1ed7i 1 \u0111\u00f4 la chi cho Pay-Per-Click (PPC), b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c 2 \u0111\u00f4 la v\u00e0 \u0111\u1ea1t 200% t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n (ROI).<\/p>\n

Trong \u0111\u00f3, theo b\u00e1o c\u00e1o, c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed c\u00f3 t\u1ef7 l\u1ec7 ROI cao nh\u1ea5t l\u00e0 Qu\u1ea3ng c\u00e1o Facebook v\u00e0 Qu\u1ea3ng c\u00e1o Google, 49% doanh nghi\u1ec7p cho r\u1eb1ng t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n mang l\u1ea1i ROI ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t.<\/p>\n

V\u1edbi m\u1ed7i 1 \u0111\u00f4 la chi cho ti\u1ebfp th\u1ecb qua email, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c 36 \u0111\u00f4 la v\u00e0 \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 k\u00eanh ti\u1ebfp th\u1ecb mang l\u1ea1i l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 cao nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf. Th\u1ef1c t\u1ebf, h\u01a1n 20% doanh nghi\u1ec7p cho r\u1eb1ng, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c t\u1ea1o ra l\u00e0 c\u00f4ng c\u1ee5 ch\u00ednh \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng cho c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd\u2026<\/p>\n

Ti\u1ec1m n\u0103ng, l\u1ee3i th\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng Vi\u1ec7t Nam<\/strong><\/p>\n

Kh\u00f4ng n\u1eb1m ngo\u00e0i xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u, n\u0103m 2023, ng\u00e0nh truy\u1ec1n th\u00f4ng Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u1ef1u \u0111\u00e1ng k\u1ec3 nh\u01b0: doanh thu to\u00e0n ng\u00e0nh \u01b0\u1edbc \u0111\u1ea1t 3.744.214 t\u1ef7 \u0111\u1ed3ng (t\u0103ng 1,49% so v\u1edbi n\u0103m 2022); n\u1ed9p ng\u00e2n s\u00e1ch Nh\u00e0 n\u01b0\u1edbc \u01b0\u1edbc \u0111\u1ea1t 99.323 t\u1ef7 \u0111\u1ed3ng (t\u0103ng 1,31% so v\u1edbi n\u0103m 2022); \u0111\u00f3ng g\u00f3p v\u00e0o GDP c\u1ee7a ng\u00e0nh \u01b0\u1edbc \u0111\u1ea1t 887.398 t\u1ef7 \u0111\u1ed3ng (t\u0103ng 1,34% so v\u1edbi n\u0103m 2022); t\u1ed5ng s\u1ed1 lao \u0111\u1ed9ng to\u00e0n ng\u00e0nh n\u0103m 2023 \u01b0\u1edbc kho\u1ea3ng 1.767.766 lao \u0111\u1ed9ng (t\u0103ng 2,72% so v\u1edbi n\u0103m 2022).<\/p>\n

\"\"<\/p>\n

\u0110\u00e1ng n\u00f3i, v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam 2023 \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. N\u1ed5i b\u1eadt trong s\u1ed1 n\u00e0y l\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a ph\u00e2n kh\u00fac qu\u1ea3ng c\u00e1o TV v\u00e0 Video, ph\u00e2n kh\u00fac n\u00e0y kh\u00f4ng ch\u1ec9 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng v\u1ec1 doanh thu m\u00e0 c\u00f2n d\u1eabn d\u1eaft xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o.<\/p>\n

M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 k\u00eanh c\u00f3 s\u1ef1 s\u1ee5t gi\u1ea3m t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nh\u01b0ng v\u1eabn c\u00f3 tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a n\u1ec1n t\u1ea3ng \u0111o l\u01b0\u1eddng, d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 DoubleVerify (DV), d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o t\u1ea1i Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng nhanh th\u1ee9 3 \u0110\u00f4ng Nam \u00c1, v\u1edbi chi ti\u00eau g\u1ea7n 2,6 t\u1ef7 USD n\u0103m 2024. \u0110\u1ed3ng th\u1eddi, Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia c\u00f3 m\u1ee9c chi ti\u00eau cho qu\u1ea3ng c\u00e1o cao trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 n\u0103m 2023. \u0110\u00e1ng n\u00f3i, v\u1edbi \u0111\u1ecbnh v\u1ecb l\u00e0 th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o t\u0103ng tr\u01b0\u1edfng nhanh th\u1ee9 3 t\u1ea1i \u0110\u00f4ng Nam \u00c1, t\u0103ng tr\u01b0\u1edfng c\u1ee7a Vi\u1ec7t Nam l\u00e0 \u0111i\u1ec1u ch\u1eafc ch\u1eafn v\u1edbi k\u1ef3 v\u1ecdng \u0111\u1ea1t t\u1edbi g\u1ea7n 2,6 t\u1ef7 USD trong n\u0103m 2024 s\u1ebd m\u1edf ra c\u01a1 h\u1ed9i \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ed1i \u01b0u c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1c chuy\u00ean gia cho r\u1eb1ng, d\u00f9 l\u00e0 doanh nghi\u1ec7p l\u1edbn hay doanh nghi\u1ec7p nh\u1ecf, vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 v\u1eadn d\u1ee5ng nh\u1eefng xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 c\u1ea1nh tranh m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

H\u01b0\u1edbng \u0111i c\u1ea7n thi\u1ebft cho doanh nghi\u1ec7p<\/strong><\/p>\n

Nh\u00ecn v\u00e0o th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u v\u00e0 trong n\u01b0\u1edbc c\u00f3 th\u1ec3 th\u1ea5y, truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 mang \u0111\u1ebfn nhi\u1ec1u gi\u00e1 tr\u1ecb cho ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh, \u0111\u00e2y c\u0169ng \u0111\u01b0\u1ee3c cho l\u00e0 gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u \u0111\u1ec3 \u0111\u1ea7u t\u01b0 nh\u1eb1m mang l\u1ea1i l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n

Th\u1ef1c t\u1ebf th\u1ed1ng k\u00ea c\u0169ng cho th\u1ea5y, d\u00f9 mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n nh\u01b0ng chi ph\u00ed cho truy\u1ec1n th\u00f4ng ch\u1ec9 chi\u1ebfm 6 – 12% t\u1ed5ng doanh thu \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c cung c\u1ea5p m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng, c\u00f2n \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p B2B, t\u1ef7 l\u1ec7 n\u00e0y \u1edf m\u1ee9c 2 – 6%.<\/p>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a Deloitte n\u0103m 2022, m\u1ee9c chi ph\u00ed cho ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng marketing c\u1ee7a c\u00e1c ng\u00e0nh\/l\u0129nh v\u1ef1c l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i nh\u1ecf. C\u1ee5 th\u1ec3 chi ph\u00ed truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c ng\u00e0nh nh\u01b0: ng\u00e2n h\u00e0ng, t\u00e0i ch\u00ednh l\u00e0 8%; b\u1ea3o hi\u1ec3m v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u00e0 8%; h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i 9%; d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng l\u00e0 6%; gi\u00e1o d\u1ee5c l\u00e0 3%; khai kho\u00e1ng v\u00e0 x\u00e2y d\u1ef1ng l\u00e0 3%… \u0111\u1eb7c bi\u1ec7t, chi ph\u00ed truy\u1ec1n th\u00f4ng cho ng\u00e0nh n\u0103ng l\u01b0\u1ee3ng ch\u1ec9 chi\u1ebfm 1% tr\u00ean t\u1ed5ng chi ph\u00ed.<\/p>\n

S\u1edf d\u0129, chi ph\u00ed truy\u1ec1n th\u00f4ng cho ng\u00e0nh n\u0103ng l\u01b0\u1ee3ng nh\u1ecf l\u00e0 b\u1edfi ng\u00e0nh n\u00e0y th\u01b0\u1eddng t\u1eadp trung v\u00e0o giao d\u1ecbch B2B nhi\u1ec1u h\u01a1n l\u00e0 B2C \u2013 n\u01a1i m\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u01b0\u1eddng d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 h\u01a1n l\u00e0 qua c\u00e1c chi\u1ebfn d\u1ecbch marketing truy\u1ec1n th\u00f4ng r\u1ed9ng r\u00e3i.<\/p>\n

Ch\u01b0a k\u1ec3, trong ng\u00e0nh n\u0103ng l\u01b0\u1ee3ng, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng quan tr\u1ecdng h\u01a1n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ng\u1eafn h\u1ea1n. Do \u0111\u00f3, m\u1ee9c \u0111\u1ea7u t\u01b0 v\u00e0o marketing truy\u1ec1n th\u00f4ng th\u01b0\u1eddng kh\u00f4ng cao nh\u01b0 c\u00e1c ng\u00e0nh h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng.<\/p>\n

Ng\u00e0nh n\u0103ng l\u01b0\u1ee3ng c\u00f3 m\u1ee9c chi ph\u00ed cho truy\u1ec1n th\u00f4ng th\u1ea5p nh\u1ea5t v\u00e0 m\u1ee9c chi ph\u00ed n\u00e0y c\u0169ng ch\u1ee7 y\u1ebfu t\u1eadp trung cho x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00ecnh \u1ea3nh doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t g\u1eafn v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Ng\u01b0\u1ee3c l\u1ea1i v\u1edbi ng\u00e0nh n\u0103ng l\u01b0\u1ee3ng th\u00ec ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i l\u1ea1i t\u1eadp trung v\u00e0o truy\u1ec1n th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m.<\/p>\n

Theo c\u00e1c chuy\u00ean gia, \u0111\u1ec3 c\u1ea1nh tranh v\u00e0 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i quan t\u00e2m v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o. Vi\u1ec7c th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m cho doanh nghi\u1ec7p, thu h\u00fat kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y gia t\u0103ng doanh s\u1ed1 l\u1ee3i nhu\u1eadn.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, nh\u1edd ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd, \u0111i \u0111\u00fang h\u01b0\u1edbng, nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ee7ng c\u1ed1 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u1eefng ch\u1eafc trong l\u00f2ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c, \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng ngay c\u1ea3 trong b\u1ed1i c\u1ea3nh kh\u00f3 kh\u0103n.<\/p>\n

Truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn; lan t\u1ecfa qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5… m\u00e0 c\u00f2n \u0111em \u0111\u1ebfn nhi\u1ec1u gi\u00e1 tr\u1ecb cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p nh\u01b0: h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng, duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh; t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i trong giao ti\u1ebfp v\u00e0 \u0111\u00e0m ph\u00e1n; t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi c\u1ed5 \u0111\u00f4ng v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n<\/div>\n<\/div>\n

Ngu\u1ed3n: Dautudoanhnghiep.vn<\/i><\/p>","protected":false},"excerpt":{"rendered":"

Kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn; lan t\u1ecfa qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5… truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 c\u00f2n \u0111em \u0111\u1ebfn nhi\u1ec1u gi\u00e1 tr\u1ecb cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p nh\u01b0: h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng, duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh; t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i trong…<\/p>","protected":false},"author":1,"featured_media":2531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3,10,4,6],"tags":[],"class_list":["post-387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-case-study","category-ho-tro","category-growth"],"_links":{"self":[{"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/posts\/387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/comments?post=387"}],"version-history":[{"count":10,"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/posts\/387\/revisions"}],"predecessor-version":[{"id":2518,"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/posts\/387\/revisions\/2518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/media\/2531"}],"wp:attachment":[{"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/media?parent=387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/categories?post=387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/tags?post=387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}