{"id":372,"date":"2025-05-10T14:28:03","date_gmt":"2025-05-10T07:28:03","guid":{"rendered":"https:\/\/trianh.ninhbinhweb.site\/?p=372"},"modified":"2026-05-02T16:36:56","modified_gmt":"2026-05-02T09:36:56","slug":"5-buoc-xay-dung-thuong-hieu-cho-doanh-nghiep-vua-va-nho","status":"publish","type":"post","link":"https:\/\/irvcommunication.com\/en\/5-buoc-xay-dung-thuong-hieu-cho-doanh-nghiep-vua-va-nho\/","title":{"rendered":"5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf h\u1ed9i nh\u1eadp, tr\u01b0\u1edbc s\u1ee9c \u00e9p c\u1ea1nh tranh l\u1edbn c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i, \u0111\u1ed3ng th\u1eddi l\u00e0 h\u00e0ng lo\u1ea1t doanh nghi\u1ec7p startup m\u1ecdc l\u00ean nh\u01b0 n\u1ea5m, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e2u h\u1ecfi khi\u1ebfn nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p \u0111\u1eafn \u0111o. \u0110\u1ed1i di\u1ec7n v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c, khi n\u00e0o n\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/strong><\/p>\n

T\u1ea1i sao c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u hay c\u00f2n g\u1ecdi l\u00e0 brand l\u00e0 m\u1ed9t cam k\u1ebft mang t\u00ednh ch\u1ea5t tuy\u1ec7t \u0111\u1ed1i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, d\u1ecbch v\u1ee5 v\u00e0 gi\u00e1 tr\u1ecb \u0111em \u0111\u1ebfn s\u1ef1 th\u1ecfa m\u00e3n cho kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0 h\u00ecnh \u1ea3nh ph\u1ea3n chi\u1ebfu nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean t\u01b0\u1edfng khi nh\u1eafc \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/em>\u00a0th\u00e0nh c\u00f4ng th\u00ec ch\u00fac m\u1eebng b\u1ea1n, b\u1ea1n \u0111\u00e3 l\u1ea5y tr\u1ecdn s\u1ef1 uy t\u00edn v\u00e0 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. T\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng c\u00f2n gi\u00fap b\u1ea1n m\u1edf \u0111\u01b0\u1eddng h\u00fat v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0 h\u1ee3p t\u00e1c kinh doanh cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c xem l\u00e0 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh nh\u01b0ng mang l\u1ea1i gi\u00e1 tr\u1ecb r\u1ea5t l\u1edbn cho doanh nghi\u1ec7p.<\/p>\n

\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m cho trong qu\u00e1 tr\u00ecnh \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng, y\u00ean t\u00e2m v\u00e0 l\u1ef1a ch\u1ecdn. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do l\u1edbn nh\u1ea5t th\u00f4i th\u00fac s\u1ef1 \u0111\u1ea7u t\u01b0\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam.<\/strong><\/em><\/p>\n

Kh\u00f3 kh\u0103n trong v\u1ea5n \u0111\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf t\u1ea1i Vi\u1ec7t Nam?<\/h2>\n

Trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf c\u00f3 nhi\u1ec1u s\u1ef1 c\u1ea1nh tranh, d\u01b0\u1edbi s\u1ee9c \u00e9p c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u1ebfn t\u1eeb n\u01b0\u1edbc ngo\u00e0i \u0111\u1ed3ng th\u1eddi l\u00e0 h\u00e0ng lo\u1ea1t doanh nghi\u1ec7p startup m\u1ecdc l\u00ean chen ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng, v\u1ea5n \u0111\u1ec1\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/em>\u00a0v\u1eabn l\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam. Nguy\u00ean nh\u00e2n \u0111\u01b0\u1ee3c cho l\u00e0 do c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam b\u1ecb h\u1ea1n ch\u1ebf v\u1ec1 nhi\u1ec1u m\u1eb7t \u0111\u1eb7c bi\u1ec7t l\u00e0 ngu\u1ed3n t\u00e0i ch\u00ednh ch\u01b0a \u0111\u1ee7 l\u1ef1c \u0111\u1ec3 ho\u00e0n thi\u1ec7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf?<\/h2>\n

M\u1ed9t th\u1eadp k\u1ec9 qua ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ea5n \u0111\u1ec1\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/em><\/strong>. C\u00e1c ch\u1ee7 doanh nghi\u1ec7p \u0111\u00e3 m\u1ea1nh d\u1ea1n \u0111\u1ea7u t\u01b0 \u0111\u01b0\u1eddng d\u00e0i \u0111\u1ec3 s\u1edf h\u1eefu \u0111\u1ee9a con tinh th\u1ea7n c\u00f3 t\u00ean tu\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c doanh nghi\u1ec7p n\u00ean \u0111\u1ec3 t\u00e2m \u0111\u1ebfn 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n

1. X\u00e1c \u0111\u1ecbnh c\u1ea5u tr\u00fac n\u1ec1n m\u00f3ng th\u01b0\u01a1ng hi\u1ec7u:<\/h3>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (branding)\u00a0<\/strong><\/em>lu\u00f4n lu\u00f4n l\u00e0 cu\u1ed9c chi\u1ebfn \u0111\u01b0\u1eddng d\u00e0i, v\u00ec v\u1eady b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc. X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u01b0\u1ee3c n\u1ec1n m\u00f3ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m v\u00f4 c\u00f9ng v\u1eefng ch\u1eafc cho ch\u1eb7ng \u0111\u01b0\u1eddng sau n\u00e0y c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

N\u1ec1n m\u00f3ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ea7n c\u00f3 ngay t\u1eeb nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean ch\u00ednh l\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng g\u00ec m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebfp c\u1eadn \u0111\u1ea7u ti\u00ean nh\u01b0 logo, slogan, bao b\u00ec s\u1ea3n ph\u1ea9m, tagline, m\u00e0u s\u1eafc\u2026 B\u00ean c\u1ea1nh \u0111\u00f3, ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u1eefng l\u1ee3i \u00edch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 mang \u0111\u1ebfn cho doanh nghi\u1ec7p v\u00e0 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hay kh\u00f4ng? Nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n l\u00e0m sao cho th\u1eadt n\u1ed5i b\u1eadt, \u1ea5n t\u01b0\u1ee3ng tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p kh\u00e1c.<\/p>\n

2. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

Trong qu\u00e1 tr\u00ecnh ho\u00e0n thi\u1ec7n n\u1ec1n m\u00f3ng th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 v\u1ecb tr\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (brand positioning) \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong th\u1ecb tr\u01b0\u1eddng c\u00f3 qu\u00e1 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 thay th\u1ebf, b\u00e0i to\u00e1n \u0111\u1eb7t ra cho ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p ch\u00ednh l\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, \u0111\u01a1n gi\u1ea3n nh\u01b0ng ph\u1ea3i t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ghi nh\u1edb \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p.<\/p>\n

3. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a cu\u1ed9c chi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1eddng d\u00e0i n\u00e0y. Ch\u1ee7 doanh nghi\u1ec7p n\u00ean \u0111\u1eb7t ra nh\u1eefng k\u1ebf ho\u1ea1ch ng\u1eafn h\u1ea1n t\u1eeb 6 th\u00e1ng, 1 n\u0103m \u0111\u1ebfn 3 n\u0103m. Trong k\u1ebf ho\u1ea1ch ng\u1eafn h\u1ea1n n\u00e0y c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng giai \u0111o\u1ea1n, budget t\u1ed1i thi\u1ec3u v\u00e0 t\u1ed1i \u0111a cho t\u1eebng giai \u0111o\u1ea1n, k\u1ebf ho\u1ea1ch t\u1eadp trung ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111a d\u1ea1ng d\u1ecbch v\u1ee5, s\u1eed d\u1ee5ng nh\u00e2n l\u1ef1c nh\u01b0 th\u1ebf n\u00e0o cho hi\u1ec7u qu\u1ea3.<\/p>\n

V\u1ea5n \u0111\u1ec1 x\u00e2y d\u1ef1ng\u00a0chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong>\u00a0nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng, \u0111\u1ec3 doanh nghi\u1ec7p bi\u1ebft m\u00ecnh \u0111ang \u1edf \u0111\u00e2u, \u0111ang l\u00e0m g\u00ec, v\u00e0 k\u1ebf ho\u1ea1ch trong t\u01b0\u01a1ng lai g\u1ea7n cho nh\u1eefng m\u1ee5c ti\u00eau \u0111\u1eb7t ra.<\/p>\n

4. X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng online cho doanh nghi\u1ec7p<\/h3>\n

Trong th\u1eddi \u0111\u1ea1i internet ph\u00e1t tri\u1ec3n nh\u01b0 hi\u1ec7n nay, ch\u1ee7 doanh nghi\u1ec7p n\u00ean bi\u1ebft t\u1eadn d\u1ee5ng s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/em>. M\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng online cho doanh nghi\u1ec7p \u0111\u00f3ng g\u00f3p vai tr\u00f2 quan tr\u1ecdng trong ch\u1eb7ng \u0111\u01b0\u1eddng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/p>\n

So v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c marketing truy\u1ec1n th\u1ed1ng, marketing online s\u1edf h\u1eefu nhi\u1ec1u \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n. Hi\u1ec3u r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng k\u00eanh truy\u1ec1n th\u00f4ng s\u1ebd gi\u00fap ch\u1ee7 doanh nghi\u1ec7p v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 k\u1ebf ho\u1ea1ch marketing online c\u1ee7a m\u00ecnh. N\u0103m 2019, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet \u0111\u1ea1t 66% d\u00e2n s\u1ed1 c\u1ea3 n\u01b0\u1edbc trong \u0111\u00f3, 58 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam d\u00e0nh t\u1edbi 6 gi\u1edd 42 ph\u00fat m\u1ed7i ng\u00e0y \u0111\u1ec3 tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan t\u1edbi Internet, trong \u0111\u00f3 h\u1ecd d\u00f9ng trung b\u00ecnh 2 gi\u1edd 32 ph\u00fat cho c\u00f3 trang m\u1ea1ng x\u00e3 h\u1ed9i, 2 gi\u1edd 31 ph\u00fat cho c\u00e1c d\u1ecbch v\u1ee5 stream, video tr\u1ef1c tuy\u1ebfn hay nghe nh\u1ea1c. B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc v\u1edbi 62 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng, chi\u1ebfm 64% d\u00e2n s\u1ed1 Vi\u1ec7t Nam. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 ph\u1ed5 bi\u1ebfn c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing online cho th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap doanh nghi\u1ec7p b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft c\u00e1c \u0111\u1ed9 tu\u1ed5i v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng hi\u1ec7n nay. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t s\u1ebd \u0111\u01b0a n\u1ec1n m\u00f3ng v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn h\u01a1n. \u0110\u1eb7c bi\u1ec7t l\u00e0 vi\u1ec7c k\u1ebft h\u1ee3p qu\u1ea3n tr\u1ecb \u0111a k\u00eanh nh\u01b0\u00a0qu\u1ea3n tr\u1ecb Facebook , qu\u1ea3n tr\u1ecb Google ads\u00a0<\/strong>, \u2026 s\u1ebd t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o \u0111\u1ed3ng th\u1eddi ph\u00e2n chia ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea9y m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00ean cao nh\u1ea5t.<\/p>\n

5. \u0110o l\u01b0\u1eddng v\u00e0 hi\u1ec7u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/h3>\n

\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n c\u00f3 c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng v\u00e0 hi\u1ec7u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u1ed1ng. D\u1ef1a v\u00e0o nh\u1eefng s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea, doanh nghi\u1ec7p s\u1ebd \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed7i giai \u0111o\u1ea1n c\u1ee5 th\u1ec3. Th\u00f4ng qua qu\u00e1 tr\u00ecnh \u0111o l\u01b0\u1eddng v\u00e0 hi\u1ec7u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng n\u00e0y, doanh nghi\u1ec7p s\u1ebd r\u00fat ra \u0111\u01b0\u1ee3c nhi\u1ec1u b\u00e0i h\u1ecdc kinh nghi\u1ec7m c\u0169ng nh\u01b0 \u0111i\u1ec3m s\u00e1ng c\u1ee7a k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng \u0111\u1ec3 c\u00f3 nh\u1eefng ph\u01b0\u01a1ng \u00e1n \u0111i\u1ec1u ch\u1ec9nh c\u1ee5 th\u1ec3 h\u01a1n.<\/p>","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf h\u1ed9i nh\u1eadp, tr\u01b0\u1edbc s\u1ee9c \u00e9p c\u1ea1nh tranh l\u1edbn c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i, \u0111\u1ed3ng th\u1eddi l\u00e0 h\u00e0ng lo\u1ea1t doanh nghi\u1ec7p startup m\u1ecdc l\u00ean nh\u01b0 n\u1ea5m, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e2u h\u1ecfi khi\u1ebfn nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p \u0111\u1eafn \u0111o. \u0110\u1ed1i di\u1ec7n v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c, khi n\u00e0o n\u00ean…<\/p>","protected":false},"author":1,"featured_media":2529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/posts\/372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/comments?post=372"}],"version-history":[{"count":3,"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/posts\/372\/revisions"}],"predecessor-version":[{"id":2530,"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/posts\/372\/revisions\/2530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/media\/2529"}],"wp:attachment":[{"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/media?parent=372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/categories?post=372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/irvcommunication.com\/en\/wp-json\/wp\/v2\/tags?post=372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}